Brand Strategy & Design
Through strategy and design, I shape brands people are drawn to, and keep coming back to.
Brand is the business of emotion. Beyond trust and quality, we're drawn to brands that reflect our values, our taste, and who we aspire to be.
A clear position gives a brand something to stand for, creative storytelling brings that message to life. The strongest brands stay consistent in who they are, while evolving how they express themselves in conversation with culture.
I spent eight years on the creative team at Sotheby's before going independent. Today, my work spans brand strategy and creative direction.
Areas of Focus
Strategy and design under one roof, from the first question to the finished identity.
Brand Strategy
Finding a brand's place in culture, what it stands for, and how it connects with people.
Brand Identity
The system that makes your brand recognisable.
Creative Direction
Shaping a desirable brand world.
Graphic Design
Brand identity, social media content, and brand communications.
Ways We Can Work Together
Some clients need a defined project, others an ongoing partner. I work in whichever way suits the brand and the moment.
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A defined scope of work, from brand strategy and identity development to organic social media strategy. Clear deliverables and timelines.
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An outside eye on the areas that shape your brand. From cultural insight and campaign concepts to a full brand review, I'll tell you what's working, what isn't, and what to do next.
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Flexible design and creative support as and when you need it.
