Brand Strategy

The strongest brands stand for something beyond what they sell. They have a distinct point of view, a set of values and a story people want to be part of. This is what builds emotional connection, cultivates community and creates lasting loyalty.

We’ll define the underlying logic that makes this possible, establishing a clear position and guiding philosophy that informs everything from product and creative direction to storytelling, partnerships and content.

Design

From brand identity and creative direction to editorial, digital, social content and luxury print, I create distinctive, considered design.

Portfolio available on request.

Background

I started my career in fashion before spending eight years as a designer and art director at Sotheby’s, working across brand, marketing and creative direction. Immersed in centuries of art history, contemporary art, and collectors’ stories, I developed my eye and a deep understanding of how storytelling creates desire.

I later founded a tech startup, taking the business from concept to prototype and securing places on two accelerator programmes. The experience strengthened my commercial acumen and deepened my understanding of how brand storytelling builds community and customer loyalty, attracts partners and investors, and shapes long-term business direction.

Today, I bring those two perspectives together, combining creative instinct with commercial understanding across strategy, identity and design.

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