Brand Strategist & Creative Director
I help businesses become more distinctive, desirable and culturally relevant.
Brand is the business of emotion.
People rarely choose a brand on function alone. We buy into brands that reflect our taste, values and who we want to be, signalling something about how we see ourselves and how we want to be seen.
I work from the core out, defining the idea your brand can own, building a desirable world around it and shaping how it comes to life across identity, product, content, experience and culture.
The more specific your brand becomes, the easier it is to recognise and remember, and the harder it becomes to replicate.
Areas of Focus
I work with businesses at different stages, from shaping the brand of an early-stage startup to guiding a legacy name through its next season or evolution.
— Brand Strategy + Development
— Brand World Building
— Creative Direction
— Research + Insights
— Market Positioning + Brand Territories
Ways We Can Work Together
I work with organisations in a number of ways, from focused strategic projects to ongoing advisory and embedded support.
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A defined project with a clear brief and outcome.
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Advising periodically throughout the year. Typically set up after a consulting period.
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Working inside your team for a set period, close to the day to day.
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A single focused session to align a team around a brand challenge.