Graphic Designer & Brand Strategist
I work across design and brand strategy, helping businesses build distinctive brand worlds.
Brand is the business of emotion.
People rarely choose a brand on function alone. We buy into brands that reflect our taste, values and who we want to be.
A clear position gives a brand something to stand for; design and content turns it into a recognisable world people can connect with.
My role varies by project, from developing an identity system from the ground up to creating compelling design within an established one.
Areas of Focus
From focused creative projects to developing distinctive brand worlds.
Graphic Design
Campaigns, print, digital and brand communications.
Brand Strategy
Who you are, why people should care, and how that’s expressed.
Identity
The system that makes your brand recognisable.
Creative Direction
Shaping the aesthetic, building a desirable brand world.
Ways We Can Work Together
I work with organisations in a number of ways, from design and strategic projects to ongoing advisory and embedded support.
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Design, identity and strategy projects tailored to a specific brief, from graphic design and creative direction to positioning and brand development.
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Advising periodically throughout the year. Typically set up after a consulting period.
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Working inside your team for a set period, close to the day to day.
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A single focused session to align a team around a brand challenge.
